All you will really need to start is a computer (about $1,000) and an Internet Service Provider (ISP). Online message boards are widely available; the more popular ones reside at Yahoo.com and Google.com. Be sure you can off er enough to generate a good audience as well as attract advertisers. Check carefully to avoid duplicating another service or you may have some problems. What you earn is directly dependent upon how many people use your service, so make sure your topic is of wide interest.
Selling skills and patience are the two vital ingredients here. To gain repeat business, you have to keep up with the message boards under your care. A large clientele is needed to make an adequate profit overall. Remember that some competing online message boards are offered for free. Keep your list updated often with fresh messages, and actively pursue related businesses to solicit banner ads.
Approx. cost of start-up:$500 to $10,000
Approx. potential earnings: $5,000 to $50,000
Typical fees: Monthly subscription fees typically start at $10 and annual fees at $20 to $50; most of your income will come from banner ad sales
Where to promote: Online directories and links
Qualifications:Online marketing skills
Things needed: High-power computer with fast Internet access, fax, printer, phone
Required staff:No
Hidden costs: Increased server space if your list becomes very popular
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