Luxurious nails are no longer for the rich and famous only—brides want them, society mavens want them, young women want them.You’ll definitely make money from this business if you are a licensed professional with a strong following, mainly because there are simply not enough really skilled nail technicians to go around. You will, however, be competing with“nail factories” in local shopping malls; these service businesses typically employ large numbers of technicians so they can turn around a great deal of business at a low cost. Position yourself on personal service and attention to detail. At any rate, you’ll be providing a timeless personal service for those who appreciate the finer things in life. (Translation: don’t be afraid to charge a little more than you’re worth.) You’ll create beautifully crafted nails that would make Jessica Simpson green with envy or you’ll simply clean and shape nails for everyday folks who are in the limelight often (even if it’s only before a board of directors). Yes, men and women alike use the services of a manicurist, so try not to forget that in your marketing pieces.
Essentially, you’ll need a good, strong table and a bright enough light to work with, in addition to your nail polishes and assorted nail maintenance equipment. All of this could cost between $1,000 and $3,000, but add on more if you’re planning to rent space somewhere. Charge at least between $40 and $60 for acrylic, fi berglass, or gel nails; $20 for a simple manicure. For silk wraps or tips, charge between $25 and $30.
If you like working with people from different walks of life, this could be your kind of business—hands down. However, the community gossip might leave you with information you’d rather not know.
Approx. cost of start-up:$5,000 to $10,000
Approx. potential earnings:$15,000 to $35,000
Typical fees: $50 per set of nails (for length additions) and $15 for a simple manicure or pedicure
Where to promote: Newspapers, coupon books, bulletin boards, Yellow Pages
Qualifications: Certification in cosmetology or as a nail technician often required
Things needed: Manicuring table with a strong light, credit card processing equipment (if you decide to accept plastic), and nail enhancement or beautification products
Required staff:No
Hidden costs: Liability insurance and materials
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