It really doesn’t cost much to instruct others on the benefits of life-saving techniques; your biggest up-front cost will be for the practice dummy and related resource materials such as models and diagrams. You’ll find out from your instructor what educational materials you really need and what you don’t. One innovative place you could offer your services is at restaurants. Th eir staff s always have diagrams of what to do in an emergency, but do they really read them and have they actually practiced on anyone? Not likely. Offer them a group discount!
The challenge of setting yourself apart from competing services offered free of charge can seem overwhelming at first, but get creative. You can make a small, yet profitable, business for yourself. Be positive and look for the big guys who can help provide a steady ?ow of business, such as health clubs, restaurant associations, and human resource managers at large corporations.
Approx. cost of start-up: $300 to $500
Approx. potential earnings:$15,000 to $20,000
Typical fees: $10 to $20 per participant
Where to promote: YMCA, hospitals, churches, associations, schools, swim clubs
Qualifications: American Red Cross or American Heart Association certifi cation required
Things needed: “Annie-are-you-okay” dummy for practice
Required staff: No
Hidden costs: Educational materials could cost you more than expected; you’ll find out what you really need and what you don’t from your training instructor
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