Ticket Broker

How many times have you wanted to buy tickets for an event or a show only to fi nd that they’re all sold? For those who simply can’t get to the big tickets, ticket brokers provide a welcome relief by offering tickets, often at a discounted rate, and the convenience of purchasing by phone or via the Internet. Organization and responsibility are key to this business. Your job includes assigning seat locations, providing ticket sales information, making recommendations about ticket pricing according to the area or event, soliciting group sales, and keeping a customer ticket list. You’ll need to purchase specialized software that allows you to search online for ticket availability and accept credit card orders over the phone. Or, better yet, purchase an e-commerce Web site that allows you to make money while you sleep. An accounting or bookkeeping background would prove especially helpful, as there are a million little details that need to be managed on a daily basis to keep this one up and running.


Computers are a way of life for this occupation. You have to be able to hook up to the ticket distribution center. Your fee will depend on the event and place. Typically your cut is between 5 and 40 percent of each sale, depending on whether you’re selling locally or nationally.


You may need to hire a staff to run this from your home; it all depends on how big you want to get. There may be some travel involved, and you’ll want to attend all of the trade shows so the industry knows you are out there. Most of the big ticket brokers have been in business a long time and have a good reputation. Get to know them; you may need to network with them sometime.


Approx. cost of start-up: $15,000 to $35,000


Approx. potential earnings: $25,000 to $35,000+


Typical fees: 5 to 40 percent of each sale


Where to promote: Industry trade publications, newspapers, Web site with e-commerce capability via secure server


Qualifications: Knowledge of state licensing requirements


Things needed: Computer with specialized software program/hookup, toll-free phone number, e-commerce capability on Web site


Required staff: No


Hidden costs: Being liable for unsold tickets because contract didn’t state otherwise